Campaign Setup | Golden Goose Growth

Basics Services Area Ad Details Verify Review

Business Basics

Tell us about the business and your monthly ad budget.

Business Name *

Please enter the business name.

Your Website *

We use this to match your landing page branding to your business (https:// optional — www.example.com is fine)

I don't have a website

Please enter your website URL or select 'I don't have a website'

Do you have DNS access for your domain?

If you have DNS access, we can set up your custom domain for ad landing pages. If unsure, select "No" and we'll use a backup domain.

Yes, I can provide DNS access No, use a backup domain

Invite our team at info@goldengoosegrowth.com as a collaborator on your domain registrar.

Do you have a Google Business Profile?

A Google Business Profile helps your ads and local SEO work together. If you have one, we'll need manager access to coordinate your campaigns.

Yes, I have a Google Business Profile No

Add Golden Goose Growth as a manager:

Go to business.google.com and sign in
Select your business profile
Click Users in the left menu
Click the + button to add a user
Enter info@goldengoosegrowth.com and select Manager role

I have added Golden Goose Growth as a manager on my Google Business Profile

We can help you set one up (optional). We'll reach out after onboarding if you're interested.

Do you have an existing Google Ads account you'd like us to use?

If yes, we'll request manager access and build campaigns inside your existing account. If no, we'll create a new account for you.

Yes, I have an existing account No, create a new one

Google Ads Customer ID (CID)

Found in the top-right corner of your Google Ads dashboard. Format: 123-456-7890.

Please enter your Google Ads Customer ID.

Main City & State *

City and state abbreviation, separated by a comma.

Please enter city and state, e.g. "Madison, WI".

Business Phone Number (where calls should be forwarded to) *

Please enter a phone number.

This is your real business line. We'll set up a tracking number that forwards calls here. The tracking number, not this number, will appear on your ads and landing pages.

Email for Lead Notifications *

Where should we send form submissions from your landing pages? (e.g., your business email or office manager's email)

Please enter a valid email address.

Email for Optimization Reports

What email should we send daily and weekly optimization reports to? Leave blank to use the lead notification email above.

Please enter a valid email address.

Business Address *

Please enter your full business address.

Displayed on your landing page footer and in your Privacy Policy. Required by Google Ads policy for business identification.

Registered Legal Entity Name

The exact LLC/Inc. name on file with your state. Used in your Privacy Policy and Terms of Use. Leave blank to use your Business Name.

License Number

Displayed on your landing page footer. Leave blank if not applicable.

EIN (Employer Identification Number)

Your business's federal Employer Identification Number. Used for account setup and verification.

Do you plan to send marketing text messages to leads?

If yes, your landing page form will include a TCPA-compliant SMS consent checkbox alongside the Privacy Policy agreement. Required by federal law before any automated marketing texts.

Yes, I will text leads No, calls and email only

Monthly Ad Budget *

$2,000 / mo

$3,000 / mo

$5,000 / mo

$7,500 / mo

$10,000 / mo

Custom

Please select or enter a monthly budget.

Minimum monthly budget is $500 (some trades require more — we'll confirm based on the industries you select).

Budget Management Mode

Pace through month Recommended

We spread your budget evenly across the month so you never miss a day of leads. If spend is ahead of pace, daily budgets are lowered automatically. As a safety net, we pause your campaigns if spend ever exceeds 110% of your monthly budget, then re-enable them on the 1st.

Hard pause at budget cap

All campaigns are paused when the monthly budget is hit, and re-enabled on the 1st. Best if you have a strict budget limit with zero flexibility.

Brand Campaign (optional)

Would you like to run a Brand Campaign?

A brand campaign targets searches for your business name, ensuring your company appears at the top when potential customers search for you directly. This is a defensive strategy. Without it, competitors can bid on your business name and steal your customers. Brand campaigns are supplemental to your main service campaigns and use a small portion of your total budget.

Brand campaigns use approximately 5-10% of your total monthly ad budget
Brand campaigns are supplemental and do not replace your service-focused campaigns
Requires a minimum total budget to enable (budget must support at least 2 service campaigns plus the brand campaign)
Brand CPCs are typically much lower than service keywords ($2-5 vs $30-70)

Business name as customers would search for it:

Include common variations or abbreviations customers might use (e.g., 'ABC Plumbing', 'ABC Plumbing Inc', 'ABC Plumbing Albany')

Services Offered

Check every service this business provides, then pick the highest priority ones.

Industries This Business Services *

Plumbing

HVAC

Electrical

Pest Control

Concrete & Masonry

Roofing

Landscaping

Restoration

Garage Door

Painting

Fencing

Cleaning

Exterior Cleaning

Deck & Teak Restoration

Basement Waterproofing

Truck & Trailer Repair

Pool Service

Environmental Testing

Outdoor Lighting

Mobile Oil Change

Water Treatment

Appliance Repair

Window & Door Replacement

Shower Door & Glass

Dentistry

Pick each industry the business services. Relevant service groups will appear below.

Please select at least one industry.

Plumbing Services

Water Heater

Remodeling / Upgrades

HVAC Repair/Service

HVAC Installation / Replacement

HVAC Indoor Air Quality

HVAC Specialties

General Electrical

Electrical Services

General Pest Control

Pest Control Services

General Concrete & Masonry

Concrete Services

General Roofing

Roofing Services

General Landscaping

Landscaping Services

General Restoration

Restoration Services

General Garage Door

Garage Door Services

General Painting

Painting Services

General Fencing

Fencing Services

General Cleaning

Cleaning Services

General Exterior Cleaning

Exterior Cleaning Services

Deck & Wood Restoration

Additional Surfaces & Services

General Waterproofing

Waterproofing Services

General Truck & Trailer Repair

Truck & Trailer Services

General Pool Service

Pool Services

General Environmental Testing

Environmental Testing Services

General Lighting

Lighting Services

General Mobile Oil Change

Mobile Oil Change Services

General Water Treatment

Water Treatment Services

Common Appliances

Specialty & Luxury Brands

Windows

Doors

Specialty & Commercial

Shower Doors & Enclosures

Mirrors

Custom Glass

Specialty & Commercial

Repairs

General & Family Dentistry

Routine Procedures

Implants & Restorative

Cosmetic Dentistry

Invisalign & Orthodontics

Specialty Dentistry

Please select at least one service.

Top Priority Services

These go into your highest-spend campaign. Pick the services you want to drive the most calls for.

Please select at least one priority service.

Service Area

Tell us where this business runs ads. We'll target those cities.

Cities You Serve *

One city per line. State is added automatically from Step 1.

Please enter at least one city.

Cities to Exclude (optional)

One city per line. Ads won't show to people in these cities.

Service Radius (miles)

How far from your business address do you service? We'll target ads within this radius.

Ad Details

Finalize your schedule, selling points, and promotions to include in the ads.

Which Customers Do You Serve? *

Both residential & commercial

You serve homes and businesses — we target both audiences.

Commercial / businesses only

You only serve businesses — we exclude residential searches (e.g. “house cleaning”) and cater your ads to businesses.

Residential / homes only

You only serve homes — we exclude commercial searches (e.g. “office cleaning”).

When Should Ads Run? *

Weekdays only (Mon–Fri) Recommended

Focuses budget on peak call hours. Most homeowners call during the work week.

All week (Mon–Sun) Recommended

Maximizes visibility. Works best with higher budgets that can cover all 7 days.

Custom days

Pick exactly which days of the week your ads run (e.g. Wed–Sun).

Which days should your ads run?

Mon Tue Wed Thu Fri Sat Sun

Please select an ad schedule.

What hours should your ads run? *

Business hours (8am – 6pm) Recommended

Peak call window for most home services. Best ROI for standard budgets.

Extended hours (6am – 10pm)

Wider reach. Good for higher budgets where extra coverage makes sense.

Early to evening (7am – 7pm)

A middle ground, catches early callers without running late into the evening.

24/7, Around the clock

Recommended only for emergency plumbing services. For standard services, focused hours get better results.

Custom hours

Set your own start and end time.

Weekday hours

Start

End

Different hours on weekends?

Weekend hours

Start

End

Please select the hours your ads should run.

What Makes You Stand Out? *

All 3 are required. These appear directly in your ads.

Please fill in all 3 selling points.

Promotions in Ads *

Select at least one. These appear in your headlines and ad extensions.

Discount coupon (e.g. "$25 OFF Any Service")

Default coupon , used as catch-all

$ Off % Off

We'll auto-format this into your ads and landing pages.

Free Estimates

Financing Available

Please select at least one promotion.

Coupon Disclaimer (optional)

Advertiser Verification

Google requires identity verification for all advertisers. Upload your documents here. We'll handle the rest.

Check this box if you already verified your account with Google If your Google Ads account has already passed advertiser verification, you can skip the document uploads below.

🔒 Your files are encrypted and stored securely. They are only used to complete Google's advertiser verification process and are never shared.

Government-Issued ID, Front *

Take a photo with your phone. All 4 corners must be visible. Do not crop or scan. Google rejects scanned images.

📷 Click to upload or take a photo

Please upload the front of your ID.

Government-Issued ID, Back *

📷 Click to upload or take a photo

Please upload the back of your ID.

Business Verification Document *

Upload one of the following:

IRS document (CP575 or 147C letter)
Certificate of Business Incorporation
SEC filing
Business credit report (Experian, Equifax, or TransUnion)

📄 Click to upload document

Please upload a business verification document.

Review & Submit

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